We turn brand communications into measurable business value with campaigns and teams built around you
Founded by Charlotte Priest, Honcho PR is a network of expert, trusted strategic communicators delivering campaigns tailored to every client. Brands can choose to work with a single specialist freelancer or a bespoke team assembled for their market, sector and commercial priorities.
The Honcho network includes social media strategists and content creators, influencer campaign specialists, experiential event experts, SEO automation, analytics and insight consultants, and creative designers, all focused on delivering clear, measurable outcomes.
Earned media builds trust and credibility in a way few other channels can match. Every campaign plan begins with a communications strategy designed to cut through the noise, create genuine relevance and deliver directly against your commercial goals.
Contact: charlotte@honchopr.com 07876 222327
Strategic thinking • Creative storytelling • Measurable outcomes
AI can assist the PR process. We create the value
Human expertise matters more than ever in a world of automated content. AI can support the process, but great PR comes from original thinking, expert judgement and strong relationships. We understand what journalists want, find genuinely newsworthy angles and create credible, distinctive stories that build visibility, strengthen reputation and keep your brand voice consistent.
Journalists still value originality, trust and a human voice. Generic, repetitive or unverified content is easy to ignore; fresh ideas, credible experts and authentic conversations are not. We combine smart use of technology with the insight, judgement and creativity of experienced PR professionals to create stories that people want to read, share and talk about.
Our brand experience
Sector expertise
We primarily work in the lifestyle, consumer tech & smarthome, home appliance, electricals & lighting, health & wellbeing sectors, devising consumer and B2B campaigns as required.
We have long-established media and influencer contacts across these sectors, many of whom are personal friends. We achieve sustained coverage for our clients in print, digital and social media.
Our proven multi-platform approach has been successful in launching new brands as well as bringing dynamism to established ones.
Testimonials
"Thank you so much for your outstanding work again this year. We truly appreciate everything you've done to boost visibility, distribution and sales for both Char-Broil and Pit Boss in 2026"
Nathalie Pittack
Head of Brand Marketing
Char-Broil Europe
"The consistent high profile national, regional and digital media coverage together with perfectly placed product reviews have proved invaluable to the sales team as we expand our UK business"
Leanne Garvie
Head of Marketing
Bona UK
"Having worked with numerous large and small agencies over the last 30 years, I haven't found yet anyone more knowledgeable and easy to work with than Charlotte"
Andrew Mullen
Ex-head of Comms & New Technology, LG Electronics [currently at Beko]
Charlotte Priest
Lifestyle and consumer tech PR and marketing expert. Strategic, commercially-minded and hands-on with experience of delivering cost-effective, ROI-focused campaigns and product launches for consumer tech and lifestyle brands, both established and early-stage.
Efficient, upbeat, creative, versatile, Charlotte is willing to be involved at on all levels and stages of a campaign or launch to ensure success. Can handle multiple projects simultaneously, to tight deadlines, with integrity, perspective and good humour.
Former board director of Herald Communications (now Fleishman-Hillard). Two years in-house marketing manager for LG Electronics, 10+ years pan-European strategic comms for Whirlpool, 3 years UK PR for Dualit. Corporate comms and crisis management lead.
Michelle Redmond
Results-driven consumer PR support across sectors including: homes (SDAs, smart / consumer tech, interiors), health and wellbeing, food, and medical devices.
Consumer PR lead for Gtech; 8+ years devising commercially successful campaigns for Vax.
Expert B2B support across: grocery retail, pharmacy, health stores, facilities management, leisure and hospitality, contract cleaning.
