NextGen Skills Academy Launch

What?

  • Launch new post-GCSE course in games and animation in four UK Colleges
  • Raise awareness of the course in regional, national and education media, encouraging students to subscribe

How?

  • Used existing research on film industry skills shortage to amplify messaging/media hits
  • National & regional radio interviews with animation training promoter Andy Serkis (Gollum)

Results

  • All courses oversubscribed. One College to run two classes
  • 20+ minutes BBC TV including Victoria Derbyshire Show
  • 15+ radio stations
  • 90+ media hits
  • Value: £254,000 excluding BBC and radio

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  • NextGen Skills Academy Launch
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