NextGen Skills Academy Launch


  • Launch new post-GCSE course in games and animation in four UK Colleges
  • Raise awareness of the course in regional, national and education media, encouraging students to subscribe


  • Used existing research on film industry skills shortage to amplify messaging/media hits
  • National & regional radio interviews with animation training promoter Andy Serkis (Gollum)


  • All courses oversubscribed. One College to run two classes
  • 20+ minutes BBC TV including Victoria Derbyshire Show
  • 15+ radio stations
  • 90+ media hits
  • Value: £254,000 excluding BBC and radio

view more case studies below

  • Launching US brand Char-Broil in the UK
  • Launching Peli protective cases
  • Launch of Alpha 1 and Jimu robots
  • Launch Neato’s first wifi-enabled vacuum
  • NextGen Skills Academy Launch
  • ‘Christmas in July’ Press event, July 2016
  • CEO Positioning: Grainne Kelly, BubbleBum
  • Chengdu, China: promoting a destination