Launching US brand Char-Broil in the UK

What?

  • Launch US #1 gas grill brand into the UK market
  • Support distribution push for new products, Big Easy and Kettleman in Garden Centres and DIY
  • Generate consumer awareness and sales of new product range

How?

  • Intensive review programme among lifestyle media
  • Food & lifestyle blogger campaign; content and reviews
  • BBQ parties for press, individual demos, product placement and media promotions

Results

  • High profile coverage in national and regional media during the key months
  • Which? Best Buy; Expert Reviews Best Buy
  • UK sales targets exceeded for 2016
  • Achieved coverage value of over £1m in six months

view more case studies below

  • Launching US brand Char-Broil in the UK
  • Launching Peli protective cases
  • Launch of Alpha 1 and Jimu robots
  • Launch Neato’s first wifi-enabled vacuum
  • NextGen Skills Academy Launch
  • ‘Christmas in July’ Press event, July 2016
  • CEO Positioning: Grainne Kelly, BubbleBum
  • Chengdu, China: promoting a destination