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Launching US brand Char-Broil in the UK
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Launching Peli protective cases
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Launch of Alpha 1 and Jimu robots
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Launch Neato’s first wifi-enabled vacuum
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NextGen Skills Academy Launch
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‘Christmas in July’ Press event, July 2016
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CEO Positioning: Grainne Kelly, BubbleBum
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Chengdu, China: promoting a destination
Launching US brand Char-Broil in the UK
What?
- Launch US #1 gas grill brand into the UK market
- Support distribution push for new products, Big Easy and Kettleman in Garden Centres and DIY
- Generate consumer awareness and sales of new product range
How?
- Intensive review programme among lifestyle media
- Food & lifestyle blogger campaign; content and reviews
- BBQ parties for press, individual demos, product placement and media promotions
Results
- High profile coverage in national and regional media during the key months
- Which? Best Buy; Expert Reviews Best Buy
- UK sales targets exceeded for 2016
- Achieved coverage value of over £1m in six months
