Launching US brand Char-Broil in the UK


  • Launch US #1 gas grill brand into the UK market
  • Support distribution push for new products, Big Easy and Kettleman in Garden Centres and DIY
  • Generate consumer awareness and sales of new product range


  • Intensive review programme among lifestyle media
  • Food & lifestyle blogger campaign; content and reviews
  • BBQ parties for press, individual demos, product placement and media promotions


  • High profile coverage in national and regional media during the key months
  • Which? Best Buy; Expert Reviews Best Buy
  • UK sales targets exceeded for 2016
  • Achieved coverage value of over £1m in six months

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