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Launching US brand Char-Broil in the UK
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Launching Peli protective cases
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Launch of Alpha 1 and Jimu robots
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Launch Neato’s first wifi-enabled vacuum
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NextGen Skills Academy Launch
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‘Christmas in July’ Press event, July 2016
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CEO Positioning: Grainne Kelly, BubbleBum
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Chengdu, China: promoting a destination
Launching Peli protective cases
What?
- Introduce Peli’s first mobile device cases to the UK market; positioned as tough, military-grade, unbreakable
- Generate high profile media coverage in a crowded market
How?
- Review programme and seeding among key influencers
- Bear Grylls Academy Adventure Day for media, to demo product toughness
- Peli Survival Kit for key journalists travelling to Berlin for IFA
- Ambassador/Adventurer programme
- Key dates –tailored messaging around new iOS/Android phone launches and gifting
Results
- Over £500,000 ad value equivalent in six months
- High profile coverage in target media
- Ambassadors kitted out: ranging from well-known adventurers to influential media and bloggers
