Launching Peli protective cases

What?

  • Introduce Peli’s first mobile device cases to the UK market; positioned as tough, military-grade, unbreakable
  • Generate high profile media coverage in a crowded market

How?

  • Review programme and seeding among key influencers
  • Bear Grylls Academy Adventure Day for media, to demo product toughness
  • Peli Survival Kit for key journalists travelling to Berlin for IFA
  • Ambassador/Adventurer programme
  • Key dates –tailored messaging around new iOS/Android phone launches and gifting

Results

  • Over £500,000 ad value equivalent in six months
  • High profile coverage in target media
  • Ambassadors kitted out: ranging from well-known adventurers to influential media and bloggers

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