Launch of Alpha 1 and Jimu robots

robot

What?

  • Launch Alpha 1 and Jimu robots to UK consumers
  • Generate awareness and high profile media coverage for Christmas gifting

How?

  • Recruited and trained a ‘humanoid robot’ for demos and TV interviews
  • One-on-one meetings and demos with key media influencers, including FT How To Spend It and Press Association
  • Robot dances and workouts at Christmas in July media/blogger event
  • Product placement and reviews

Results

  • High profile media coverage on TV (Scrambled; ITV Weekend with Aled Jones) and national print media
  • Alpha 1 on front cover of T3 magazine
  • Alpha and Jimu included in national and regional Gift Guides

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