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Launching US brand Char-Broil in the UK
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Launching Peli protective cases
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Launch of Alpha 1 and Jimu robots
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Launch Neato’s first wifi-enabled vacuum
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NextGen Skills Academy Launch
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‘Christmas in July’ Press event, July 2016
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CEO Positioning: Grainne Kelly, BubbleBum
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Chengdu, China: promoting a destination
What?
- Launch of new Connected, wifi-enabled robot vacuum cleaner
- Help generate increased media and consumer interest in the robot vacuum category
How?
- Pre-launch briefings with key media and blogs
- Publishing house tour; editor deskside demos
- Review programme and media promotions
- Award Entries
- Liaising with Which?
Results
- £1.5m ad value equivalent in 10 months – in all target media
- 300% return on PR investment
- 3 Award Nominations – 1 Win
