Launch Neato’s first wifi-enabled vacuum

What?

  • Launch of new Connected, wifi-enabled robot vacuum cleaner
  • Help generate increased media and consumer interest in the robot vacuum category

How?

  • Pre-launch briefings with key media and blogs
  • Publishing house tour; editor deskside demos
  • Review programme and media promotions
  • Award Entries
  • Liaising with Which?

Results

  • £1.5m ad value equivalent in 10 months – in all target media
  • 300% return on PR investment
  • 3 Award Nominations – 1 Win

view more case studies below

  • Launching US brand Char-Broil in the UK
  • Launching Peli protective cases
  • Launch of Alpha 1 and Jimu robots
  • Launch Neato’s first wifi-enabled vacuum
  • NextGen Skills Academy Launch
  • ‘Christmas in July’ Press event, July 2016
  • CEO Positioning: Grainne Kelly, BubbleBum
  • Chengdu, China: promoting a destination