-
Launching US brand Char-Broil in the UK
-
Launching Peli protective cases
-
Launch of Alpha 1 and Jimu robots
-
Launch Neato’s first wifi-enabled vacuum
-
NextGen Skills Academy Launch
-
‘Christmas in July’ Press event, July 2016
-
CEO Positioning: Grainne Kelly, BubbleBum
-
Chengdu, China: promoting a destination
What?
- Drop-in press/blogger Day during Christmas in July week; the traditional time that media find ideas for their upcoming shopping features and Christmas Gift Guides
- 13 brands in one central London apartment
How?
- Invitations to key media and bloggers via e-shot, leaflets, social media
- Product demos and interviews throughout the day
- Prize draw, Summer BBQ and refreshments provided; goodie bags, product info and – where possible – review samples provided to key media
Results
- 75 attendees, representing 100+ media outlets
- Every exhibitor received high profile media coverage as a result
- Event filmed and published on The Sun’s Facebook page, with over 25,000 views.
