‘Christmas in July’ Press event, July 2016

What?

  • Drop-in press/blogger Day during Christmas in July week; the traditional time that media find ideas for their upcoming shopping features and Christmas Gift Guides
  • 13 brands in one central London apartment

How?

  • Invitations to key media and bloggers via e-shot, leaflets, social media
  • Product demos and interviews throughout the day
  • Prize draw, Summer BBQ and refreshments provided; goodie bags, product info and – where possible – review samples provided to key media

Results

  • 75 attendees, representing 100+ media outlets
  • Every exhibitor received high profile media coverage as a result
  • Event filmed and published on The Sun’s Facebook page, with over 25,000 views.

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