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Launching US brand Char-Broil in the UK -
Launching Peli protective cases -
Launch of Alpha 1 and Jimu robots -
Launch Neato’s first wifi-enabled vacuum -
NextGen Skills Academy Launch -
‘Christmas in July’ Press event, July 2016 -
CEO Positioning: Grainne Kelly, BubbleBum -
Chengdu, China: promoting a destination
What?
- Promote first anniversary of BA’s direct route to Chengdu China
- Generate interest in Chengdu as a ‘must-go’ tourist destination
How?
- Combine a press trip to the destination with a celebrity that would generate huge media interest in China
- Secured Bonnie Wright (Ginny Weasley, Harry Potter) and high profile national UK journalists for a 5-day trip to Chengdu
- Focus on the USP of Chengdu: the Panda sanctuary
Results
- In-depth UK features in Mail on Sunday; The Independent; The People; and widespread coverage in China: national, media, TV and press
- Extensive social media coverage via Ginny Weasley, Bonnie Wright and Harry Potter social channels