Influence and Engagement:
Compelling and Convincing
We provide strategic consultancy for clients wanting to navigate multiple channels and engage with the right influencers.
At the right time. In the right way.
The Honcho marketing and PR network is a group of highly experienced hands-on communicators with unparalleled media contacts, and many years’ of experience in delivering successful, award-winning campaigns.
We always tailor your team to your exact needs and budget, both in the UK and internationally. And who you see is who you get. You don’t meet a pitch team and then get the office junior to do the work.
We get you in front of the people you need to see, whether it’s national media editors or key bloggers or potential brand partners. And we’ll develop compelling content for you to grab their interest, and lead the conversation.
And because of our experience and our contacts, we get results. Our campaigns deliver ongoing engagement with influencers so you’re always seen and heard where you need to be.
PR & Marketing
Our brand and product campaigns are not just strategic and creative. They’re realistic, achievable and completely focused on ROI.
Daily outreach to key media and bloggers with content, ideas, surveys/research, sponsorships and review programmes.
Media tours, launch events, blogger & media adventure days, exhibitions, experientials, roundtables, curated product exhibitions.
Digital, SEO + social media
Joined-up digital campaigns to support your PR and marketing strategies.
Editorial & video content
Articles, press releases, opinion pieces, white papers, SEO copywriting, video creative and production.
From product delays to product dismays, we can plan and manage your response to any business threat.
honcho recent clients
in the spotlight
case study 1 – Neato Robotics
Launch of Neato’s Botvac Connected vacuum cleaner
Launch of Neato’s Alexa voice-enabled Connected vacuum cleaner
case study 2 – Christmas in July
Annual media & blogger event with complementary brands under one roof for one day in July in an Apartment in Mayfair
case study 4 – Peli
Launching new mobile protective cases, including the Adventurer product with a Bear Grylls adventure day
case study 6 – Chengdu
Honcho campaign in conjunction with Blue Focus Beijing, promoting the first anniversary of BA’s direct route to Chengdu China. Press trip with Bonnie Wright (Ginny Weasley, Harry Potter) and UK journalists
case study 7 – NextGen Skills Academy
Launch of new post-GCSE course in games and animation at four colleges across the UK, supported by brands including Sony, Microsoft, EA, Ubisoft Reflections, Double Negative, Framestore and Imaginarium Studios
case study 8 – BubbleBum
Raising the business profile of the founder and inventor of BubbleBum
We’re called honcho from the Japanese hanchō squad leader (han squad + chō head, chief)
– meaning Group of Leaders
Whatever you need, we can do it – or we know someone brilliant who can…
honcho’s leading lights
Award-winning communicator with 25 years in FMCG, consumer technology, education and gaming PR. Amanda won Awards for her work with Eidos and Gala Group, and has advised several high profile brands on their crisis strategies. Previous co-founder of Herald (now Fleishman Hillard) and Trilogy.
Consumer and corporate PR specialist with over 20 years’ experience in advising companies on brand development and product launch strategies. Previously Board director at Herald (now Fleishman Hillard) and co-founder of consumer tech agency Trilogy. Two years in house as UK marketing manager at LG Electronics.
Charlotte has 20 years PR experience, working both in-house and agency side. Prior to becoming a freelance PR, Charlotte was Head of Entertainment and Associate Director at Fleishman Hillard, working on some of the biggest names in consumer entertainment and technology.
20 years’ experience in promoting, describing and launching new consumer technologies. And explaining how they work. Experience includes: Philips, Samsung and Sony; Fujifilm for high-end cameras and Bowers & Wilkins, Cambridge Audio and Linn Products for the best in audio.
16yrs PR experience in sectors spanning food and drink health (including licensed herbal medicines, food supplements, medical devices); home and garden; home technology; environmentally-friendly products; beauty. She has particularly strong contacts with consumer affairs and homes editors, and lifestyle, health and food bloggers.
John helps Honcho clients devise their advertising and digital strategies. He’s a former advertising CEO who set up one of London’s first digital strategy consultancies at the Ogilvy Group. Became Ogilvy Group Managing Partner and then European President of itraffic, the Omnicom-owned digital marketing network.
Consumer affairs and marketing specialist with 20 years’ experience advising CEOs, small business owners, entrepreneurs, celebrities, high profile figures, senior management and marketeers. Has devised and managed UK and international campaigns in sectors including retail, financial and professional services, leisure, fashion, education, film, marketing services.
Want to launch a brand into the UK or EU market, and need help with distribution and retail? Simon has 25 years experience of bespoke business development expertise. He manages brands’ commercial relationships with retail, distribution, media buying, social reach and e-commerce – including full hosting and merchant services.
Basil provides Honcho clients with video production services for digital, social and promotional campaigns. With journalistic training and values at the heart of his service – wemake.video – Basil will professionally script, shoot and edit your video clips, so you can get on with making and selling great products.
Paul has been getting websites to the top of Google for the last 8 years. Working with the most up to date SEO guidelines, he is also an expert blog copywriter.
A natural progression into social media management has led to more success, generating a total of over 400,000 followers.
Please get in touch with us, by any of the methods available here.
vitis house, 50 dickens street
london sw8 3eq
Affliate agencies in Paris, Hamburg, Milan, San Francisco